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What affects us? – Social Proof

Throughout the entire period of our lives we are constantly exposed to various influences whether they are our family members, friends, neighbours or even celebrities. These people can affect our tastes, views and, therefore, choices. So, before deciding on a particular purchase, we tend to address them to get an advice as we think of … Read moreWhat affects us? – Social Proof

Create urgency by revealing how scarce a product is

If there’s a scarcity of a particular item, this item is more likely to be bought in a shorter period of time, than that in unlimited numbers. This is simply because human beings by their nature tend to believe that purchasing any product that’s not easily accessible to everyone, makes them more special.   That is, … Read moreCreate urgency by revealing how scarce a product is