We are glad to announce that Nextsale has launched translations for all the notifications, bars and promo popups.
Now, you can set our tools to 4 additional languages:
- German
- French
- Spanish
- and Russian.
This update will allow your business to go global and increase conversions.
We decided to add translation as part of localization strategies of our partners like Shopify. With their expansion to other markets, we are ready to support growing number of merchants around the world.
Why is localization important?
Research called “Can’t Read, Won’t Buy: Why Language Matters on Global Websites” states that about 90% of the Internet users prefer to spend time on the website in their own language.
It’s enough reason to change your English-language website to multilingual to serve your customers best and boost sales.
How can you get better off with multilingual popups and notifications?
Set language according to the location of your customers.
If you run a local business, you should definitely change the English to the consumer’s own language.
Or, if you sell products and services in specific countries or regions, it is better to set our tools in their language.
For instance, if your eCommerce business is based on Spain or Argentina, you should show popups or notifications in Spanish.
Ad campaigns
Language localization is one of the best ways to increase conversion rates and sales. It increases conversion rates by 70%. When you run ads for a specific country, changing language into the local one will convert visitors into customers.
The reason is that to customers, it seems that you do not just run ads, but you directly speak to the target audience. As the research mentioned above suggests, 60% of the customers prefer to make online purchases from sites in their own language.
What’s Next?
In your journey of eCommerce with Nextsale development, you’ll never get bored of us 😉 We notice that as we add new features to improve our product and service – our customers become more satisfied and happy. And so we are!
We hope that our multilingual update will increase your conversion rates and sales. Seeing improvement in your eCommerce business will keep us motivated to add more value to our product.