Do you remember what Jordan Belfort in “The Wolf of Wall Street” movie said to his sales team? In short, he said that there are thousands of people who will get interested in your service, but not get in contact with you. You know why? Because they do not trust you.
So, in our eCommerce age, having huge traffic to a website is excellent. If those visitors do not purchase your product or service, you do not generate sales. But what if I told you that you could convert your site’s visitors to actual customers and make a great profit? Stay with me, and I will show you how to increase Shopify conversion rates with simple yet powerful tactics.
Before getting into those tips, let’s look at what is conversion rate optimization.
Conversion rate optimization is a system used to convert a site’s visitors into actual customers or change the visitors’ action into any desired action on the site.
Internet business owners can analyze their site’s conversion rate to acknowledge customer purchase behavior better.
What is a good and average conversion rate for a Shopify site?
The calculation of conversion rate is simple: it is the number of an eCommerce site’s purchases divided by the total number of sessions. A session is a group of interactions of visitors with a website within a period.
One session can contain multiple page actions: view, social interaction, purchase, etc. Since the number of sessions is related to a customer’s buying behavior, it may take more than one session to make a purchase. The benchmark for the Shopify conversion rates is 1.75%.
Lately, since the number of Shopify stores and competition over a good ranking increased, the average conversion rate has risen to 1.85%. Likewise, if your store’s conversion rate ranks higher than 2.8%, it means you are above average.
What affects customer purchasing behavior?
If you have ever got a chance to look at your customers’ behaviors on your site, you might have probably analyzed the reasons why they do or do not buy your service or product. You may have noticed that your visitors spend minutes reading a product’s description. Or scrolling down and up repeatedly, making it hard to decide whether to purchase.
Do you know why? They do not know you. You can have an eCommerce business that has many existing buying customers, but your new visitors cannot trust you. This is because your existing customers are invisible to new visitors.
New visitors cannot perceive how many people have purchased from your website. Thus, it is one of the reasons that trust affects customer purchasing behavior, and consequently, your Shopify conversion rates.
Track and Analyze Customer Behavior
When a visitor moves around in a land-based store, you can understand or estimate their behavior and offer assistance on a purchase. How could you analyze a visitor at an online store?
Fortunately, there are some tools to track customer behavior. Hotjar can track your eCommerce business visitors as they wander through your website pages.
Hotjar records all the visits, including time spent on your site, visited pages, country of the visitor, etc.
There are many positive sides to Hotjar. One of them is that it offers you a hundred user records per day for completely free! By using other plans, you can definitely benefit from Hotjar user behavior analytics.
Another good news is that Hotjar offers to suppress all the on-page numbers, email addresses, input fields, and some confidential text on the pages.
In the following sections, I will explain to you how to build trust.
What’s the best way to increase Shopify conversion rates?
As I stated above, customers showing less trust in your website affect the conversion rate. As an eCommerce business owner, you need to know that customers are always skeptical about everything. Unless they have extra money to throw away, they will always be questioning your store’s authenticity.
Imagine that you have a successful running advertising campaign or high traffic to your Shopify store. Visitors click your site; they surf on your store but do not make a single purchase. In this case, it would be disappointing that you have spent so much time working on SEO or money on ads.
As stated many times, one of the reasons for the low conversion rate is a trust issue. To build trust, you need to work on social proof. Besides your new traffic, by creating social proof, you can convert your existing visitors into buying customers as well.
Use Social Proof Techniques to boost Shopify Conversion Rates
There are several ways to create social proof. For instance, by creating popup boxes that show how many people have purchased a particular product in a given time frame. Likewise, indicating how many people are online now on your site makes your traffic trust in your site.
Moreover, customer reviews, testimonials, ratings, etc. also create social proof. However, it is not enough. Note that just because you have positive ratings or testimonials on your site, it does not mean the visitors will believe in them.
Neil Patel, the most influential digital marketer in our decade, makes a few clear points on building social proof. In brief, he recommends using human face pictures and positive social proof.
In testimonials, Neil Patel strongly advises using pictures of authors since it increases trust among the visitors, according to research. The visitors more likely believe testimonials accompanied corresponding pictures.
Knowing those, building social proof is one of the, if not the best, ways to build trust and increase Shopify conversion rates.
Other techniques to increase an eCommerce site conversion rates
There are other factors that are essential in building higher conversion rates. As an online store owner, you should have a site that has the below-mentioned qualities.
UX and UI Design
Your eCommerce store should have a user-friendly design. UX design stands for user experience design while UI design refers to user interface design. Both of them work together and affect each other.
UX design is a kind of manipulating user behavior through the usability of the product. The UI design is about user interfaces for machines, software, etc. that maximizes usability.
UX and UI design in terms of eCommerce business include a high-speed working website, well-thought pages and categories, easy and smooth checkout page, and more.
Your customers need to find what they are looking for easily. To achieve a user-friendly website, you need to design a navigation menu and footbar carefully. Locate categories accordingly to the pages.
PopUp forms are one of the most powerful techniques to increase your Shopify conversion rates. You can quickly survey visitors, acquire their email addresses, and direct them into your product page after the survey results.
According to research, popups are useful when they offer value to customers. You can use CTA (call to action) for popups to convert visitors into buying customers.
All in all, the conversion rate is so crucial that you do not waste your time and money on SEO and advertisement for nothing. For the low Shopify conversion rates, one of the main reasons is a trust issue.
To overcome this low trust barrier issue, social proof is an essential solution. While using the tips mentioned above, you will boost your online store conversion rate.