DON’T LEAVE NOW!
Sounds familiar? These are the messages that pop up when we’re about to leave most of the eCommerce websites.
These messages are added to exit-intent popups. Exit-intent popups are the last change on trying to convert visitors before they’re gone.
- What is exit-intent technology?
- How is it triggered?
- Does it work on mobile devices?
- Is it effective for conversions?
This article will answer those questions shortly and give some useful tips to create high-converting exit-intent campaigns.
Let’s get started.
What is an exit-intent technology, and how is it triggered?
Exit-intent popups are the last-ditch effort to convert that customer before they’re gone.
Popups can be triggered by time, mouse movement, or a specific action, such as scrolling down and hovering over an element or clicking on a JS element on your website.
On-exit intent technology triggers widgets to appear when a user’s cursor moves out of the upper page boundary; it’s done by tracking mouse movements. The on-exit technique is used to retain visitors from abandoning a website by displaying special offers or calling them to take a certain action for engagement as the visitor is about to leave your site.
Does exit-intent work on mobile devices?
The short answer is NO. Popups with on exit-intent technology don’t work on mobile devices.
The reason is that it’s impossible to track the movements on sensors on mobile devices for the popup.
HOWEVER, it’s possible to display popups that play the role of exit intent in mobile devices with different triggers. These triggers are:
- Back button pressing
- Percentage-based scroll
- Time-based scroll
- Tab switching
- Idle timeout
- JS element
Back button pressing triggers
Percentage-based scroll triggers
With this trigger, a popup appears when a visitor scrolls down a certain percentage of a page.
The idea is simple – if a user scrolls past a certain point, for example, 55% of a web page, then a popup will appear.
Time-based scroll triggers
The time-based scroll trigger allows you to choose when to show widgets after a certain amount of time that your visitor spends on your page.
With this feature, you determine the popups to show after 5 seconds, 30 seconds, or minutes of scrolling on your web page.
Tab switching triggers
Not being the best, it’s another way of displaying a popup when a user shows an act of leaving your website. Some companies like Privy offer the tab-switch trigger to display a popup.
The idle timeout trigger is another way to make popups appear on mobile when a visitor doesn’t show any action for some time. You set a time, and when visitors have been inactive for the determined time, the popup will appear.
JS triggered popups use the visitor’s mouse clicks on a selected JS element to display a popup. This technique is a great way to let your visitors focus on the site content, and a popup appears only with visitors’ consent without hurting the mobile experience.
- Read the article to learn how the JS trigger works.
Is exit-intent popup effective for conversions?
Exit-intent popups are an excellent way to capture the attention of visitors who might be leaving your site and get them back on the site.
Exit intent popup technology has proven effective in converting visitors into customers or just engaging them.
Popups are mostly used for generating leads, increasing sales, and engaging visitors.
Email & SMS list growth. According to Emma, exit-intent popups can result in 4%-7% of people leaving a website joining an email list before leaving a website.
Increased conversion rates. Conversion Sciences reveals that between 10% and 15% of abandoning visitors will respond to a well-optimized exit-intent popup with a well-crafted message. This may be the cause of the increased conversion rates by 20-30% on your eCommerce site.
Decreased bounce rates. WordStream’s bounce rate decreased by 29% after implementing an exit popup, from 69% to 40%.
What is considered a good exit-intent popup campaign?
Exit-intent popups are a great way to stop people from leaving your site. However, the effectiveness of exit-intent popups can vary depending on the purpose behind them. For example, if they are just for show, then displaying it doesn’t benefit you or your visitor and won’t bring conversions because it has no value outside being an annoyance.
Why is this? It’s because visitors may become frustrated with these “invasive” tactics and close or click out before reaching their intended goals. Exit intent Pop ups are most effective when used to offer added value content such as article-related information after someone has started filling out a form but then exited without completing it.
A good exit-intent popup has a purpose. If you want to generate leads, sell products, announce an offer, or direct to a particular page, etc. on your site, be clear about what is the intention of your campaign so that you can measure its success and avoid annoying customers with irrelevant content.
What should exit-intent popups include in their content?
There are certain common practices and strategies you can use on exit-intent popups to increase their performance:
- Give free stuff such as e-book or any material that is valuable to you and your customers’ interests;
- Offer special discounts & coupons that draws them back into your website like a coupon code or percentage off offer on specific products;
- Ask visitors for their opinions and encourage them to engage with your site more by giving a survey or providing feedback;
- Encourage them to read case studies, testimonials, or watch tutorials for more information about your product or service;
- Direct users towards a certain page that they have been interested in before;
- Announce a new feature or direct visitors to a tool that visitors might like to know about;
- Display and remind visitors about their forgotten cart items or more information on a product they’re about to leave without purchasing.
What to consider when creating an exit-intent campaign?
To create an effective exit-intent popup campaign, as yourself the following questions.
- On which page your site visitors spend the most time?
Use Google Analytics to determine what areas of your site visitors spend the most time. A typical Google Analytics page heatmap is a visual representation of the amount and intensity of traffic on your website. It provides insight into what visitors are viewing, clicking, scrolling through – all in an effort to help you optimize their experience with your site. This will help you find pages that need more attention or should be removed from the campaign.
Analyzing the page heatmap to determine how your site visitors behave on the page will help you create a more engaging online experience. For instance, if you see that people are scrolling through some pages more than others, then it might be worth including those in future campaigns as an option for engagement.
- What is the best thing you can offer to your visitors? Does your popup offer something valuable?
If you want your visitors to spend more time or engage with your site, make sure they are getting value.
Make your visitors smarter. Give more information about topics that are of importance to your audience, and they are interested in.
Offer a discount code or coupon. Offering incentives is one way to motivate your visitors to take action. For example, if you want your visitors to take specific actions such as visiting a particular page – shopping page, give them discounts to use on that product page.
- Is your popup design compelling?
Exit-intent popups should grab attention with their visuals; here’s how you can make them work for you:
- Choose contrasting colors for the CTA button
- Match popup color with the site theme
- Use an image that will catch visitors attention and keep them on your page instead of clicking away
- Read also to know more about effective and annoying popups.
Create an exit-intent popup with Nextsale
Nextsale allows you to publish an exit-intent popup for desktops within minutes. For this,
- Select the “Exit-intent Popup” option from the campaign types
- And hit the publish button. Done!
However, you can also select the other templates that include image and cart timer, customize them, and enable the exit-intent trigger for desktop on the settings page:
To create a mobile exit-intent-like popup (which is not based on mouse movement):
- Select a campaign type
- Choose one popup template;
- On the settings, click on the mobile button:
4. Select a trigger one of the on scroll, time-based, idle timeout, or JS triggers from the same settings page.
5. Hit the publish button!
Note: the first on-exit-intent trigger is not available for mobile devices since it’s not based on the mouse-touch movements on the mobile screen.
You can watch a short video on how to create a popup in 3 minutes explained by Orkhan, the Head of Growth at Nextsale.