How often have you immediately forgotten all the studied materials right after you gave an exam on those materials? Happened to most of us, I believe. But, let me initially tell you a brief story. Once, Kurt Lewin, a well-known psychologist, went for launch to a restaurant with his students, among whom Bluma Zeigarnik also … Read moreHow marketers can use the Zeigarnik effect
In our daily life we do not even notice how much attention we pay to visuals and, especially, colors. In fact, people are willing to purchase a particular product only because of its color. This is what color psychology – a study of color influence on our mood and decision-making process investigates. So, undoubtedly, this … Read moreColors change our mood, don’t they?
Throughout the entire period of our lives we are constantly exposed to various influences whether they are our family members, friends, neighbours or even celebrities. These people can affect our tastes, views and, therefore, choices. So, before deciding on a particular purchase, we tend to address them to get an advice as we think of … Read moreWhat affects us? – Social Proof
If there’s a scarcity of a particular item, this item is more likely to be bought in a shorter period of time, than that in unlimited numbers. This is simply because human beings by their nature tend to believe that purchasing any product that’s not easily accessible to everyone, makes them more special. That is, … Read moreCreate urgency by revealing how scarce a product is