Zeigarnik effect But, let me initially tell you a brief story. Once, Kurt Lewin, a well-known psychologist, went for launch to a restaurant with his students, among whom Bluma Zeigarnik also was. While sitting in there, the psychologist addressed the waiter asking him to remember unfinished orders which he had to complete. The waiter could … Read moreBoost Sales: How marketers do it with the Zeigarnik effect?
Concept of Urgency If there’s a scarcity of a particular item, this item seems more attractive to people than others. Therefore there is more chance that people will wish to buy it. Especially if this product is in a limited number. It increases the chance of urgency for buying it. This is simply because human … Read moreUrgency: Create urgency by a scarcity of a product