In our daily
Obviously, when choosing a particular color, firms are able to evoke various associations about the brand in the minds of customers. Moreover, it is also crucial to consider gender and cultural differences between people and their perceptions. That is, let’s take an example of a purple color. In Western America, it is the color of wealth and fame, while Latino Americans associate it with death and mourning. Additionally, according to the survey conducted by Joe Hallock in 2003, most of the males (57%) and females (35%) selected the blue color as their favorite, which destroyed the generally-accepted stereotype that most women tend to prefer pink.
Pink or bubblegum ?
You have not probably ever thought about this, but the color names matter to our perceptions as well. the According to a study titled “A rose by any other name…,” subjects were asked to evaluate items with various color names and, surprisingly, most of
And here are some examples of basic color associations:
- Red – symbolizes strong emotions, passion and appetite. Can be used to create feeling of urgency.
- Green – associated with health, peace and nature. Used to attract eco-friendly clients.
- Black – color of elegance, authority and power. Perceived as the premium class, however, may seem overwhelming if it is used too frequently.
- Yellow – represents energy, cheerfulness and warmth. Known to attract infants and,therefore, is used on baby toys. Additionally, known to stimulate hunger, which is why it is used by many restaurants.
- Blue – color of reliability and serenity. Perfectly applicable for technology and financial institutions.