Urgency: Create urgency by a scarcity of a product

in: Conversion Rate,Marketing

    Taleh Karimli February 6, 2019

  • shopify
concept of urgency

Concept of urgency

If there’s a scarcity of a particular item, this item seems more attractive to people than others. Therefore there is more chance that people will wish to buy it.

Especially if this product is in a limited number. It increases the chance of urgency for buying it. This is simply because human beings by their nature tend to believe that purchasing any product that’s not easily accessible to everyone, makes them more special.

That is, purchasing the very last item left makes them feel like they have purchased something exclusively available. Therefore, when a person sees the red color on the statements, like: “there are 3 items left”, urgency increases.

A person starts to act worried. He feels to wish to enter the number of lucky and chosen people. Thus, companies can use this human psychology to their best interests by stimulating urgency.

Concept of urgency
Concept of urgency

Did you notice that the last item left in that shopping store in your city seems more attractive than all other items?

Tactics for stimulating urgency 💡

Several tactics are available to implement an urgency. Most of the Shopify stores use these tactics on their trending products.

Their selling trends are popular because of this tool. They could boost sales and get success with the growth of eCommerce.

As a result, their eCommerce future is so bright.

Create a feeling of urgency
Create a feeling of urgency
  • Limited period of time to hold items on a card

If there is a limited period of time it declines for anyone to get the service on time. It is because maybe someone can get it. For instance, if the limited time is one hour for particular trending products it drives traffic to the site. This is the tool to achieve targeted traffic for the online store. That is why urgency increases. In other words, when time is going to expire it means in every minute your chance of buying any service online decreases. Simultaneously it rises the chance of someone else to purchase it.

  • Offer a Fast-Delivery option for a limited period of time

Making such an offer creates an opportunity of getting a faster delivery for free. Usually, it costs an additional fee to get faster delivery. Besides, there is a countdown discount code as the urgency. It stimulates the targeted traffic by showing the discount code for a limited time.

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